The person behind Set
Emery
Simolia
School NJIT
Major Fintech
Based New Jersey
LinkedIn emerysimolia

My name is Emery, but everyone calls me Simo. I am a Fintech student at NJIT. I started working with small contracting businesses because I kept seeing the same thing: owners who were excellent at their trade — running crews, managing jobs, keeping clients happy — but completely blind to what was actually happening with their money.

I started reviewing transaction records, building job cost breakdowns, and putting together dashboards for contractors in my area. What I found was that most of them had never seen a clean set of books, had no idea which jobs were making them money, and were handing their accountant a mess every April. The problem was not intelligence. It was that nobody had ever set this up for them.

Set is what came out of that work. It is one person who does this carefully, charges a fair price, and connects every client with a real licensed accountant for the tax side. No outsourcing. No large team. Just focused, accurate work on the financial side of your contracting business.

View LinkedIn profile ↗

Three things I do not
compromise on

01
Accuracy over speed
A transaction categorized wrong is worse than one not categorized at all. It creates downstream errors in your dashboard, your reports, and your tax filing. I take the time to get it right the first time.
02
Plain language, always
Financial jargon is not useful to a contractor running a job site. Everything I deliver is designed to be read and understood without an accounting background. If something is unclear, I explain it until it is not.
03
Your data stays yours
Bank records and financial data are sensitive. They are used only to do the work and shared only with the CPA as part of the handoff you agreed to. Nothing else, no exceptions.

How I got here

NJIT
Fintech degree, currently enrolled
Coursework in financial systems, data analysis, accounting principles, and technology applications in finance. The combination is exactly what this work requires.
Field
Direct work with contracting businesses
Reviewed and organized thousands of transactions across multiple small contractors. Built dashboards, cleaned up QuickBooks files, and prepared records for accountant review.
Tools
Excel, QuickBooks, Google Sheets
Daily use across all three. Not learned in a classroom, applied on real data with real consequences for the businesses involved.
Set
Formalizing the work
Set is the structure I built around what I was already doing. One fixed price, a defined scope, and a CPA handoff that gives clients something they could not get from just organizing their own records.

What I bring to the work

Transaction categorization and ledger organization Bookkeeping
Microsoft Excel Tool
Google Sheets Tool
QuickBooks Tool
Dashboard and reporting design Visualization
Cash flow analysis Finance
Project cost tracking Finance
Tax-ready record preparation Compliance
Financial data cleanup and error correction Data
The name

Why Set.
What it means.

Set means your books are in order. It means your records are ready for an accountant. It means the financial side of your business is no longer the thing you are avoiding or guessing at.

It is also just a clean, direct word. The work speaks for itself when the numbers are finally organized and you can see what has been going on.

The price is lower than a bookkeeping firm because I am building a track record. The work is not discounted — the same job costing, CPA handoff, and cash forecasting a full firm would charge four times as much to deliver.

One person
No outsourcing, no hand-offs
Fixed price
One-time or monthly — no hourly billing
CPA handoff
Licensed accountant for deductions and tax strategy
NJIT Fintech
Financial systems and data analysis coursework
Contractors only
Specialists beat generalists every time

Want to work together?
Let's talk.

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